In today's world of interchangeable bands with copy-cat styles, people are on the lookout for fresh and original music. They want songs with refrains that will echo in the mind, lyrics that aren't taken from a teenager's diary, and a vocalist with a distinct sound that becomes the band's signature. In the past that was commonplace, but recently, formula has surpassed creativity. The prolific words of Sam Cooke declared "a change is gonna come." It's time for that change, and littleSUNDAY is at the forefront.
Forming in the early part of the decade, this Toronto area quartet has experimented with various genres, and in the end melded all of their influences into the radio-friendly rock sound they possess today. Make no mistake that littleSUNDAY is a commercial band though, as their music brings something to the table for everyone: crunching guitar riffs and a solid drum attack for the rock purists, poignant lyrics to draw in the sentimentalists, and hooks that catch the attention of all those in between. Their tracks do not alienate nor exclude listeners. The band's approach has become to create a common ground, and taking everything into consideration…mission accomplished.
Their discography is evidence of this. Day of Hollow, their 2003 release, reveals a harder edged flair, but as the band evolved, they dipped into the alt-pop scene on 2006's Cross the Line. While both releases were regional successes and garnered industry attention, these talented musicians realized they needed to solidify their sound, merging the rock with the pop, and the result is a revitalized and innovative style sure to put this band on the map outside of their home base. One listen to tracks such as "It's My Life" and "Too Late" exemplify this new direction, and it cannot be denied that this band has taken all of their collective experience and grown into a force to be reckoned with inside the musical arena. littleSUNDAY is currently poised to release their new compositions to CD to be released this October 23rd, and there is no doubt that their upcoming release will shatter stereotypes and increase their already growing fan base.
The accolades they've received already are proof positive that they deserve more than just casual consideration. From inclusion on numerous compilation CDs, rotation airplay on various radio stations, endorsements by highly respected instrument companies, and a recently inked distribution deal with Addictive Records/Fontana/Universal Music Canada shows that people are taking notice. Is the "next big thing" littleSUNDAY? Some questions in life are tough to answer, but this one is easy – unequivocally yes!!
On the Web: www.littlesunday.com, www.myspace.com/littlesunday
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